MOTHER’S Day is all about spoiling your mum, and what better way to do it than… buying her sexy undies?
You think we're joking - but Poundland appears to think it's a great idea.
Money saving expert and coupon queen Holly Smith, 32, from Gorleston near Great Yarmouth, spotted the totally inappropriate gift with the sign "making memories this Mother’s Day" perched above it.
The range of raunchy undies from Pep&Co includes a £5 cream and black lacy balcony bra, frilly pink knickers for £2 and a £4 bralette.
Holly, who spied the odd sign in the Great Yarmouth High Street branch, said: "I’ve never seen underwear as a Mother’s Day Gift! Maybe they couldn’t sell their Valentine’s stock?"
She posted pictures of the lingerie on her Facebook page Extreme Couponing and Bargains UK earlier today.
Holly joked: "Stuck for a Mother’s Day Gift? Pep&Co at Poundland has you covered," followed by crying laughing face emojis.
Several of her followers were equally baffled, with one writing: "Who actually buys their mum underwear for Mother’s Day? Wrong!"
Another commented: "This is way too weird!!!!!!" while another asked: "Who would buy this for their Mother?! Making special memories?!!! Pants?!"
In December 2015, we reported how Holly smashed the UK record for the biggest ever coupon shop after exchanging vouchers for £1,200 worth of food at Tesco.
Hi Vicky - Yes some of our Poundland stores now have the Pep&Co range available 😬 Many Thanks, Zoe.
— Poundland (@Poundland) February 16, 2018MOST READ IN FABULOUS
In response to Holly's tweet, a representative for the store said: "Yes some of our Poundland stores now have the Pep&Co range available. Many thanks, Zoe."
Poundland told Fabulous Online: "Oops – we’re sorry. These labels should only be on other items such as knitwear & sleepwear. We’re sorting it now - thanks for telling us.”
It's not the first time sexy undies have been advertised as the perfect Mother's Day gift.
In March 2016 a branch of Asda was branded "tacky" for selling sexy lingerie as a present for the occasion.
A few months later a clothing store in South African came under fire for featuring “teens in bras” in its Mother’s Day advertising campaign.
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